Monday, 14 February 2011

Book Review: The Skinny On .... The Art of Persuasion by Jim Randel

Genre:  Self Help
Published by:  Rand Media Co.  (May 2010)
Pages:  293  (Paperback)
My Rating:  9.5/10








THE SKINNY ON THE ART OF PERSUASION BY JIM RANDEL


About the Book (taken from the back)
It's about developing the skills to move minds.  In this graphic, one-hour read you'll learn how to influence the thinking of others.  You'll learn skills to increase your persuasiveness and eventually, your success at whatever endeavour you pursue.


This is a delight to read ..... there are stick thin illustrations (as on the cover) and has lots of real life examples of how different people tried different approaches to try to persuade someone to buy their product or to listen to what they have to say. It doesn't take itself too seriously, but you realise after you've finished just how much you've learned.


Each chapter deals with the different ways people can be persuaded to do what you want them to do ..... for example one tells us we should learn to listen and watch as good listeners make good persuaders. In another we learn the difference between being persuasive and being manipulative.

Some of the chapters seem obvious, e.g. people want what they can't have and others that I'd never even considered but which, when explained so clearly and easily, are obvious to me now.


The blurb claims that it will only take an hour to read this book ........... I read it in about 1 3/4 hours but I did keep stopping to jot notes down or to think about what I'd read or just to impart some of the information to my husband ......... so I think around an hour without any distractions would be right.


This is the sort of book to keep and just dip into to jog your memory, I think it's a brilliant idea, it's so simple and effective with lots of graphics and is so clear to understand. Nowadays we get bombarded with so much information that it's sometimes too much to take in, this little book will give you just enough without overloading your brain!


This is only one of many books on The Skinny On series -- To see the full list go to theskinnyon.com


 I have these books to read and review 


Networking .....maximising the power of numbers
Time Management .... and other life challenges
Success .... why not you?


Special Thanks to Rand Media Co. for forwarding me these books to read.



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