Wednesday, 6 August 2014

Book News: Will Self partners with WeTransfer for launch of new book as part of ongoing collaboration with Penguin Books


London, 5 August 2014 – As part of its ongoing creative partnership, WeTransfer is collaborating with Penguin Books for the official unveiling of the global artwork for Will Self’s new book, Shark.

This collaboration will make an excerpt of the book available to read, absolutely free and without any need to sign-up, exclusively to WeTransfer’s 55 million global users.
Shark is a mind-bending novel, centring around an incredible real event – the largest ever shark attack in human history, when nearly 600 men were killed after the sinking of the US naval vessel that delivered the bomb that would be dropped on Hiroshima.
WeTransfer will be showcasing the book’s striking cover in a unique still life photograph that will link to retail partner Waterstones.com where people can pre-order the title a month ahead of its official launch this September.
Nalden, Chief Marketing Officer and Co-founder of WeTransfer, said: “Striking imagery has been a mainstay of WeTransfer; showcasing the work of exciting artists is an integral part of our user-experience. Likewise, Penguin has continuously enlisted adventurous designers with a strong vision to bring its publications to life, showcasing that printed books are still a canvas for creativity.
“As design enthusiasts ourselves, Penguin is a company we have always admired, not only for their timeless designs but also their innovative approach to digital communication. One of the previous covers we displayed achieved more than 25,000 clicks to Penguin’s online store in 27 days, so whilst we’re delivering stunning imagery on our platform, we’ve shown our global user-base obviously enjoy these books covers as much as we do.”
The launch of artwork for Will Self’s latest novel is just the latest in a series of projects between Penguin Books and WeTransfer, which aim to bring together print and digital creativity.
Celeste Ward-Best, Campaigns Executive at Penguin Books UK, said: “We’re delighted to partner with WeTransfer to unveil the daring cover of Will Self’s, SharkWeTransfer is one of the most exciting and progressive online businesses out there and we’ve long admired their commitment to showcasing timeless and innovative design.”

To see the cover artwork from Will Self’s latest novel, Shark, please visit: http://we.tl/shark
To read the first excerpt made available from the book, please visit:

And enter the following password: wetransfer

Shark by Will Self is published by Penguin on 4th September 2014. Available in hardback and eBook.
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